How to Find New Donors for A Nonprofit

By Robert Mwesige

Finding Donors for Non-Governmental Organizations (NGOs) is a challenging but crucial task for supporting and expanding your operations. One of the most desired skills for Nonprofit Organizations is Fundraising.

Finding New Donors for your organization Does Not Have to Be Confusing or Overwhelming. It Should Be Something That You Too Can Learn and Do. In This Article, We Summarize for You 10 Ways to Help on How to Get Donations for A Non-Profit.

  1. Define Your Cause and Mission

Clearly articulate your NGO’s mission, vision, and the impact you aim to make. Donors tend to support organizations with a compelling and well-defined cause. Cultivate your art of acquiring funding through the process of research, cultivation, grant writing, and grant management.

  1. Develop a Strategic Plan

Define where you are at the moment and determine where you want to be in the next five years. Create a strategic plan that outlines your goals, target audience, fundraising needs, and the methods you’ll use to achieve them. This plan will serve as a roadmap for all your fundraising efforts.

  1. Identify Your Target Donor Groups
  • Foundations: Research and identify foundations that align with your mission. Look for foundations that have funded similar projects in the past.
  • Corporate Donors: Seek partnerships with corporate companies that have a history of supporting nonprofit organizations or whose values align with yours. In Uganda MTN and Airtel both telecom companies support several interventions that are intended to support the grassroots common man.
  • Individuals: Reach out to individuals who share a passion for your cause. You can use various channels like social media, email campaigns, and events to engage with potential individual donors.
  • Government Grants: Some government programs tend to target NGOs especially those close to the local populations. These may be working on projects like water, sanitation, healthcare, and education. Explore government grants and funding opportunities that may be available for NGOs working on specific issues.
  1. Host Events

Some donors believe in first seeing before they can commit to grants. Organize tours of your facilities, or project sites, panels with guest speakers, or informal meet-and-greets. Such events should offer information about your organization’s mission, services, goals, and ways to get involved.

After the event, it’s important to send follow-up emails to attendees. These emails should thank attendees for coming and ask for their feedback. Additionally, they should introduce attendees to other engagement opportunities they may be interested in.

You can also attend networking events, conferences, and workshops related to your cause and the nonprofit sector. Build relationships with potential donors and other NGOs that may refer donors to you.

  1. Use Social Media

Many donors have a presence on Facebook, LinkedIn, Twitter, and Instagram. This another way on how to find donors online. Don’t overwhelm yourself with too many networks at a time. Profile your ideal donor and determine their preferred social networks.

Create a posting schedule and have your board, volunteers, and staff share your posts with their followers. You have to actively engage with your followers by answering their questions, tagging them in photos and videos, and commenting on and resharing posts they make about your organization.

  1. Compile A List of Prospects Based on Donors to Other Organizations

You can start by looking at the annual reports, donor recognition lists, and newsletters of similar organizations. From there, you can compile a list of their donors.

You can also ask your board and staff members if they know anyone on these lists. If so, ask them to share information about your organization and invite the individual to attend one of your events or sign up for your newsletter.

You can also partner with other organizations, such as corporations, associations, or civic clubs, and can bring in direct donations, in-kind donations, matching gifts, volunteer grants, and other forms of fundraising support.

  1. Conduct Prospect Research

Another way to find donors for charity is to identify potential major donors is crucial for any your specific cause. Prospect research can be an effective strategy to help you find new donors who are likely to be interested in your organization and have the capacity to make significant donations.

Start by using both your internal donor database and external resources to narrow down your search. Look for individuals who have previously shown support for your organization or similar nonprofits.

You can also look at those who exhibit signs of wealth and a history of making large charitable contributions. By focusing on both philanthropic and wealth indicators, you can identify potential donors who are most likely to support your cause.

  1. Create a Compelling Story

Develop a captivating storyline that effectively showcases the impact of your initiatives. Employ compelling anecdotes, pertinent data, and tangible examples to illustrate to contributors the meaningful change that can result from their contributions.

It is essential to craft a narrative that is both clear and succinct, while also avoiding any errors or colloquialisms that may detract from the professionalism of the message.

Using both video and individual testimonies, emphasize the importance of highlighting the efficacy of your work through impactful storytelling and concrete evidence, thereby conveying your expertise and competence in this field.

  1. Build an Online Presence, And Optimize Your Website

Another way organizations get donors for their NGOs is to ensure that their websites are mobile-friendly, as almost 50% of all nonprofit website traffic comes from mobile devices. Also, make use of your website to provide free information and resources to your visitors.

To establish a professional website and active social media profiles, share success stories, updates, and information about your NGO’s work. Using online platforms can help you connect with potential donors and supporters.

Lastly, it is important to make sure that your online donation form is easy to find and fill out. Keep the form simple and include only the necessary information.

Utilize crowdfunding platforms, like GoFundMe, Kickstarter, or specialized NGO-focused platforms, to reach a wider audience and collect donations online.

  1. Write Grant Proposals and Applications

To secure funding for your organization, you need to write persuasive grant proposals that are customized to meet the specific requirements and priorities of the funding organization. You can also enhance your rapport with current donors and supporters, who can become your most ardent advocates and help you attract new donors.

Send personalized thank-you messages, show donors the impact of their gifts, and invite them to engage in additional activities your organization offers, like volunteer events or peer-to-peer fundraising challenges.

You may also want to join a training on project proposal and grant writing. This course is designed to provide you with the skills to become a professional grant writer.

Conclusion

By following these strategies, you can transform your new donors into long-term supporters, who can recruit other new donors by sharing their fulfilling experiences. Remember to check out these additional resources for more information on finding new donors and stewarding them effectively.

Some effective strategies can help you attract new donors for your nonprofit organization: make your website user-friendly, try to turn website visitors into email contacts, persuade volunteers with a compelling case for support, request assistance from your board, turn supporters into ambassadors, and send out email newsletters to keep everyone informed. Remember that every little effort counts when it comes to fundraising.

About the Author: Robert Mwesige

Robert Mwesige is a highly accomplished professional, holding certifications as a Trainer from the International Labour Organization (ILO) and the Bank of Uganda (BOU) and as a Digital Marketing Expert from Google, the HubSpot Academy, Accenture, and OpenClassrooms.

Robert Received an Executive Master of Business Administration (EMBA) at Quantic School of Business and Technology in Washington DC, USA. He Graduated with an MBA in Marketing at the 14th Convocation of Dr. D. Y. Patil Vidyapeeth, Pimpri, Pune, India, in August 2023. He also holds a First Class Honors Degree in International Development Studies From KYU, Kampala. 

Robert is the Senior Manager of HR & Business Services at Houston Executive Consulting, where he excels in high-level consulting assignments, including strategy development, executive coaching, and training. He is also a skilled Content Designer (Web Editor) and Online Marketing Expert at Geotech ICT Consulting. He is the Founder and CEO of Guiding Lads Uganda Ltd, a tour and travel company, and Tooro Environment Stewardship for Sustainable Development (TESSD), an environmental conservation NGO. Robert demonstrates a solid commitment to entrepreneurship and sustainability. He is a prolific copywriter, producing insightful articles on Human Resources, Financial Literacy, and Business Management.

He Spends His Free Time Enjoying Live Band with Ugandan Afro Beat Songs, Gospel Music, South African Oldies, Congolese Soukous & Ballroom Rumba.

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About the Author: Robert Mwesige

Robert Mwesige is a highly accomplished professional, holding certifications as a Trainer from the International Labour Organization (ILO) and the Bank of Uganda (BOU) and as a Digital Marketing Expert from Google, the HubSpot Academy, Accenture, and OpenClassrooms.

Robert Received an Executive Master of Business Administration (EMBA) at Quantic School of Business and Technology in Washington DC, USA. He Graduated with an MBA in Marketing at the 14th Convocation of Dr. D. Y. Patil Vidyapeeth, Pimpri, Pune, India, in August 2023. He also holds a First Class Honors Degree in International Development Studies From KYU, Kampala. 

Robert is the Senior Manager of HR & Business Services at Houston Executive Consulting, where he excels in high-level consulting assignments, including strategy development, executive coaching, and training. He is also a skilled Content Designer (Web Editor) and Online Marketing Expert at Geotech ICT Consulting. He is the Founder and CEO of Guiding Lads Uganda Ltd, a tour and travel company, and Tooro Environment Stewardship for Sustainable Development (TESSD), an environmental conservation NGO. Robert demonstrates a solid commitment to entrepreneurship and sustainability. He is a prolific copywriter, producing insightful articles on Human Resources, Financial Literacy, and Business Management.

He Spends His Free Time Enjoying Live Band with Ugandan Afro Beat Songs, Gospel Music, South African Oldies, Congolese Soukous & Ballroom Rumba.