Discover the world of digital marketing, a vital aspect of marketing that harnesses the power of the internet and digital technologies such as desktop computers, mobile phones, and other digital media.
Get A Recognized Digital Marketing Certification with Our Marketing Digital Marketing Training Course. It Covers Search Engine Optimization (SEO), Search Engine Result Pages (SERPs).
With digital marketing, you can promote products and services to online audiences through various platforms. Rank higher in organic (non-paid) search results for relevant keywords, driving more organic traffic to your website.
We also Train you on Video Marketing, Content Marketing, Social Media Marketing, E-mail Marketing, and Display Advertising. Learn How to Set Up and Manage Google Business Profile, Google Ads, Google Search Console, and Google Analytics.
Digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising.
Our Unique Sales Proposition
Our Digital Marketing Expert will help you Understand Modern Marketing in a Digital World. We explore tools like; Google Business Profile, MOZ an all-in-one SEO software for SEO, Inbound Marketing, and Link Building. We also look at HubSpot Website Grader and Other useful Digital Marketing Support tools.
At Houston Executive Consulting, we deliver Digital Marketing Training with Online Marketing Strategies intended to empower our participants about available online marketing opportunities and how to use the Internet, digital analytics, social media, and to successfully market businesses.
Gain a competitive advantage and learn essential digital marketing skills and strategies in this training program. Today’s marketers face a “digital skills gap,” and when you join our training program, we shall expose you to the key marketing skills most in demand today like social media strategy & analysis, marketing analytics, and data-driven customer-centric approaches to customer retention. Get a grip on Digital Branding and Engagement to increase brand engagement through the creation and distribution of content using a maintained digital channel approach.
Learn the Fundamentals of Digital Marketing required for your business to thrive in the competitive and technological era. You will learn from a Certified Google Digital Marketing Expert who will help you to master the basics of digital marketing. The Digital Marketing Training is well-packaged with practical exercises and real-world examples to help you turn knowledge into action.
What will you achieve?
- Explore the different digital marketing strategies and techniques that are available for businesses to use
- Reflect on digital marketing and why is it so valuable to businesses in today’s world. Find out with Coventry University Online
- Boost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy
- Cover the main basic concepts, techniques, and skills required to implement an effective digital marketing strategy
- Develop a marketing mix strategy that aligns with your business objectives, positioning, and target audience
- Evaluate the impacts of digital technology on consumer behavior
- Reflect on the features of e-consumers in conducting online customer relationship-building strategies
- Assess the value and challenges of conducting digital marketing strategies for business development
The Online Marketing Opportunity for Your Business
- Your digital opportunity both locally and globally
- Taking Your First Steps to Online Success for Your Business
- Setting Your online goals
How to build your online presence – How to use digital marketing
- Introduction to digital marketing
- Display and pay-per-click advertising
- Analysis and Adaptation Building A Digital Footprint with Your Web Presence
- Choosing internet marketing platforms for your online presence
Understanding how websites work
- The core website ingredients
- Matchmaking – Websites and your business goals
- Developing a website that is easy to use
- The do’s and don’ts of website design
Digital marketing techniques
- Search engine optimization
- Email marketing
- How to integrate these techniques
Integrated Digital Marketing
- Content Marketing
- Social Media Marketing
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Influencer Marketing
- Social Media Advertising
- Video Marketing
- Analytics and Data Analysis
- Chatbots and AI-Powered Marketing
Who is the course for?
Traditional marketing careers who are looking to update their skillset, recent marketing graduates, entrepreneurs, and small business owners, anyone looking to pursue a career in digital marketing, and those hoping to implement an up-to-date digital strategy for their company.
This training is also designed for anyone interested in learning more about the value of digital marketing for business.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organization.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
Learn how to plan and design a successful digital marketing strategy
Digital marketing is dynamic and continually evolving since we have new technologies and platforms emerging. To have an effective digital marketing strategy you have to use a combination of these tactics, tailored to a business’s specific goals and target audience in the market.
With Digital Marketing, you have to use digital channels, platforms, and technologies to promote products, services, or brands to a target audience. learn how to design a wide range of online strategies and tactics for you to use and connect with potential customers.
Identify the core principles and purpose of different digital marketing channels
To start with, you’ll identify the core principles and purpose of digital marketing and will decipher the key considerations for ensuring optimum performance across a range of different digital channels.
This will include the benefits of inbound channels (such as email and affiliate marketing) as well as outbound channels (such as display and video advertising).
You’ll then use the ‘buyer journey concept’ to understand how to engage an audience effectively, will distinguish between email strategies, and will also decipher the key steps for setting up an effective social media marketing campaign.
Discover the role of Google Analytics in driving data-led decisions
You’ll then differentiate between the key components of search engine optimization (SEO) and will identify different email strategies for acquiring and retaining customers.
You’ll also discover the value and importance of UX to users, the role of Google Analytics in driving data-led decisions, and how to recognize key digital display advertising components and tactics.
Job Outlook and Quick Facts about Digital Marketing
About 90% of marketing professionals report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo). More still, in a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles. It is also factual that the employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. (Bureau of Labor Statistics)
As the Leading Business Management Consultants, we can advise on the strategic focus your business should concentrate on to get the best out of Internet Marketing and leave a positive trace of the digital footprint.
Learn More about how we can help you as one of the Premier Training and Consultancy Companies in Uganda on our worldclass landing page.
https://heconsulting.us/training/
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